general conventions of music videos
for this post I am going to be concentrating on the pop genre, as this is where the majority of music videos fall into, and since pop literally means popular, this makes sense.
codes and conventions-
mise en scene- Mise en scene means everything that is happening on the scene at the time, involving settings, costume, actors and lighting. In terms of settings, it is very rare that a music video stays in the same setting, as that would just seem boring for the viewer to watch, however this is sometimes the case in some performance music videos, like Mylie Cyrus’s “wrecking Ball” where the main prop was a literal Wrecking ball that she was swinging from, to show her as a wrecking ball to her ex boyfriend presumably. The setting can be used to show the personality of the artiste, for example in Eminem’s music video “Rap God” he starts off sitting restraint in a chair, in some sort of insane asylum. This was a metaphor for the confusion that Marshall Mathers was in at the time, although clearly exaggerated, and he is taking it out in his music video. This sort of exaggeration is effective in putting the point of the artiste across. In terms of costume, most artists in pop songs where clothes that express their personality, normally as different to the competition. A good example of this is the female artiste Lady Gaga, which
sound- Most of the sound in music videos is the vocals and the sound from the actual song, however the majority of music videos have a section at the start which introduces the setting in which the music video set, and in this section there is
narrative- Out of the 3 types of music videos, narrative, abstract and performance, narrative tells the story of the song through short sections of film. An example of this is Ed Sheeran’s “Castle On The Hill” which visually shows his friends maturing through his life. Narrative structures are normally used to portray a more serious storyline, and on a slower paced song, so there is enough time between verses for the narrative to be shown.
structure- this is very similar to narrative as music videos are able to ignore conventions of filming. The music video doesn't have to necessarily make sense, and can have an abstract structure, this is the case in the music video of Brittany Speares "Toxic" in which she sw
codes and conventions-
mise en scene- Mise en scene means everything that is happening on the scene at the time, involving settings, costume, actors and lighting. In terms of settings, it is very rare that a music video stays in the same setting, as that would just seem boring for the viewer to watch, however this is sometimes the case in some performance music videos, like Mylie Cyrus’s “wrecking Ball” where the main prop was a literal Wrecking ball that she was swinging from, to show her as a wrecking ball to her ex boyfriend presumably. The setting can be used to show the personality of the artiste, for example in Eminem’s music video “Rap God” he starts off sitting restraint in a chair, in some sort of insane asylum. This was a metaphor for the confusion that Marshall Mathers was in at the time, although clearly exaggerated, and he is taking it out in his music video. This sort of exaggeration is effective in putting the point of the artiste across. In terms of costume, most artists in pop songs where clothes that express their personality, normally as different to the competition. A good example of this is the female artiste Lady Gaga, which
sound- Most of the sound in music videos is the vocals and the sound from the actual song, however the majority of music videos have a section at the start which introduces the setting in which the music video set, and in this section there is
sound which isn’t a part of the song especially in music videos which have a narrative structure, like Michael Jacksons “thriller” where there is a long period of dialogue where the 2 main characters are interacting with each other, before the actual song starts, to build upon the storyline.
narrative- Out of the 3 types of music videos, narrative, abstract and performance, narrative tells the story of the song through short sections of film. An example of this is Ed Sheeran’s “Castle On The Hill” which visually shows his friends maturing through his life. Narrative structures are normally used to portray a more serious storyline, and on a slower paced song, so there is enough time between verses for the narrative to be shown.
structure- this is very similar to narrative as music videos are able to ignore conventions of filming. The music video doesn't have to necessarily make sense, and can have an abstract structure, this is the case in the music video of Brittany Speares "Toxic" in which she sw
cinematography- One way music videos changes depending on the type of music video being presented to the audience, does vary from other media products like film is that rules such as the 180 degree rule doesn’t always apply, as well as continuity editing which means in terms of production of a music video, the producer can have a lot more freedom and be much more creative when expressing the meaning of the song and also the personality of the artiste singing the song.
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