Analysis of digipak


I wanted my digipak to portray positive emotions towards me as an artist. The bright and colourful images reflect this. This is shown in the picture of me playing on the swing, with a carefree attitude that the indie genre, and the Arctic Moneys in general, possess. There is direct address of me in this show, as I want my target audience to have fun with me, and enjoy the captivating music.

The image in the top center of the digipak, shows how committed I am, as an artiste, to creating music, as the first thing people do when they get home is take their shoes off, but as I am so obsessed with the acoustic guitar, it it in the place of the shoes.

I had a serious moment in my digipak, with the black and white shot of me holding the guitar. There is is a hart felt message from Alex Turner, showing his gratitude to the fans that support them by buying their music and going to their gigs.

ive used font which stands out from the background, and is also fairly amatuer looking, to support the idea that the Indie genre is more modest than mainstream pop.







I have used a barcode, copyright notice, record company logo and a song list on the back, typical conventions.







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