Evaluation marking
Level 3 12–15 marks
• There is proficient skill in the use of digital technology or ICT in the evaluation.
• There is proficient understanding of the forms and conventions used in the productions.
• There is proficient understanding of the role and use of new media in various stages of the production.
• There is proficient understanding of the combination of main product and ancillary texts. • There is proficient understanding of the significance of audience feedback.
• There is proficient skill in choice of form in which to present the evaluation.
• There is proficient ability to communicate.
Lewis uses an audio commentary on the Lady Gaga video to show codes and conventions of videos but gets some bits wrong such as the intertextuality and the 'high angle' shot He then uses a Prezi to pick out bits of his own video that follow these conventions but again, not always convincingly. Lewis has talked about his digipak in evaluation 2 but not his website. He appears to have only evaluated his digipak and doesn't really attempt to evaluate the link between his three products until the end. Evaluation 3 deals with feedback and how it impacted on Lewis' choices and he does highlight some of the changes he made or chose not to make. Lewis discussed the digital technologies used in an audio commentary but again made some strange choices such as talking about mixing audio. His post was thorough however.
13/10
• There is proficient skill in the use of digital technology or ICT in the evaluation.
• There is proficient understanding of the forms and conventions used in the productions.
• There is proficient understanding of the role and use of new media in various stages of the production.
• There is proficient understanding of the combination of main product and ancillary texts. • There is proficient understanding of the significance of audience feedback.
• There is proficient skill in choice of form in which to present the evaluation.
• There is proficient ability to communicate.
Lewis uses an audio commentary on the Lady Gaga video to show codes and conventions of videos but gets some bits wrong such as the intertextuality and the 'high angle' shot He then uses a Prezi to pick out bits of his own video that follow these conventions but again, not always convincingly. Lewis has talked about his digipak in evaluation 2 but not his website. He appears to have only evaluated his digipak and doesn't really attempt to evaluate the link between his three products until the end. Evaluation 3 deals with feedback and how it impacted on Lewis' choices and he does highlight some of the changes he made or chose not to make. Lewis discussed the digital technologies used in an audio commentary but again made some strange choices such as talking about mixing audio. His post was thorough however.
13/10
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