Research and Planning- marking

Level 1 0–7 marks
• Planning and research evidence will be incomplete.
• There is minimal research into similar products and a potential target audience.
• There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.
• There is minimal organisation of actors, locations, costumes or props.
• Time management may be very poor.
• There is minimal skill in the use of digital technology or ICT in the presentation.
• There are minimal communication skills.
• There is minimal care in the presentation of the research and planning.


I don't understand why Coldplay's video is a viral video. I really liked the point about the credibility of an 'indie' band using product placement but I don't think you explained it very clearly. There's a lot of more adult themes in Alice in Wonderland! Why the post on semiology? Digipak post is fairly basic. I think the risk assessment post sums this blog up! Ok on record company. Lyric analysis is fine. If Ben Norris' music video has been removed then why not just do a different music video? The history of music video post is insufficient. Did you explain why lip synching is important? Posts like conventions and influences are fine but there is siimply not enough substance. I don't really understand what you're trying to say in your post on weather. Some of your points about the Arctic Monkey's digipak are good. You seemed to have analysed the lyrics more than the video in your sun goes down post. You attempted to explain your questionnaire results. Why not scan the storyboards?

6/20

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