Analysis of my questionnaire results

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Questionnaire

1.       What is your age?
0-15
16-24
25-36
37-48
49-60
60+

2.       Would you consider yourself a fan of indie rock?
  1. Yes
  2. No
  3. partially

3.       What is your gender?
  1. Male
  2. Female

4.       Which product should I include in the video, as an example of product placement?
  1. An iphone
  2. A can of coke
  3. An Apple mac

5.       Should a fast-paced song be reflected through equally fast paced editing?

  1. Yes
  2. No
  3. Other (please specify)


6.                                            What typical features would you expect to see in an indie music music video? (please specify)
 



7.       Would you prefer to see more than one location?
  1. No
  2. A couple of locations
  3. Lots of locations

On what platform do you watch music videos?
  1. I don’t
  2. YouTube
  3. Another online video platform
  4. On a TV music channel
  5. Other (please specify)
 





I printed off 25 copies off this questionnaire from a word document, and gave it round to people at my school, including a few teachers. I also gave 2 to my parents. This seemed like a decent sample size, so I would be able to get an average result from each question. Overall, thi helped me significantly, with relating to my target audience.

I asked the question “What is your age” because I wanted to find out the demographics of my audience, so I would know how the music video would suit them best. Obviously the majority fell under the 16-24 category, but this is also the age of Indie Rock’s target audience. With this question, I should have had access to a wider range of age groups, as I wouldn’t have had such a biasedness, with 21 16-35 responses, 2 49-60 responses and 2 25-36 responses.

The next question asked was “would you consider yourself a fan of indie rock? I asked this question because I wanted to know if one age group was more familiar than the other. This would mean I could change the music video to fit use, via the uses and gratifications theory. Out of the 4 people I gave the questionnaire to, who were over 24, only 1 said yes, and this suggests that the indie rock genre, is more the younger generation, and so my music video should be clear in this, with a vibrant and feel good atmosphere. I got 12 yes’s, which was actually higher than expected, considering that Indie Rock is fairly unconventional, and further reinforces the fact that the young generation like Indie style music.

What is your gender? Also helped me with reaching my target audience. 15 of my questioannaire takers were male and 10 were female, and only 3 females said they were a fan of indie rock, compared with 8 males, which is a much higher percentage. This means they may find the music video more relatable, with a male teenager as the artiste.

I asked what product should be in my music video, regarding product placement, and 11 people said a can of coke, compared to 8 saying an iphone and 6 saying an apple mac. This means I will include coke as a product placement, as mentioned in my “product placement” blog post.

With the next question, an overwhelming majority said that a fast paced song should be reflected by equally fast paced editing, with 22 out of 25. This made it clear to me that he music video should be fast and action packed.

The typical features included in Indie rock got a variety of responses, although many people didn’t kno what it was, which wasn’t surprising considering the niche of the genre. The typical answers included lip synching, a form of narrative, and dancing (no thanks), as well as it being unconventional, compared to pop music videos. The performance aspect got answers like drum kits, base guitars and acoustic guitars.

For the locations questions, no one wanted to see just one location, as that may get fairly repetitive, 21 people said lots of locations, which my music video will listen to, by going to places like my local woods, in and around my house, and the beach, or just walking around my neighbourhood.
Again, the last question was also an overwhelming majority, with 22 people saying they watched music videos on youtube. The 2 that didn’t being my parent, and someone who uses another onlne video platform, whatever that is?

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