What is a digipak?

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intertextuality

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intertextuality- intertextuality refers to references to other media within a product. This can be simply different forms of media text featuring in a music video. In a way it provides something that the audience can relate to in the film, otherwise adding to the audience engagement. It's almost strange for the audience to experience different forms of media in a music video setting.  Intertextuality may reference to literature, eras, celebrities, other music videos and films. Intertextual references in music videos can make the artist look cool by association of that reference, and the listeners of the song will get a little buzz when understanding that reference. An example of intertextuality in Teddy Picker is in the line "I don't want you're prayer, save it for the morning after." This is a reference to the popular band Duran Duran, and their song "Save a prayer" with the chorus "don't save a prayer for me now, save it till the morning aft...
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Production Work- marking

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