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Evaluation marking

Level 3 12–15 marks • There is proficient skill in the use of digital technology or ICT in the evaluation. • There is proficient understanding of the forms and conventions used in the productions. • There is proficient understanding of the role and use of new media in various stages of the production. • There is proficient understanding of the combination of main product and ancillary texts. • There is proficient understanding of the significance of audience feedback. • There is proficient skill in choice of form in which to present the evaluation. • There is proficient ability to communicate. Lewis uses an audio commentary on the Lady Gaga video to show codes and conventions of videos but gets some bits wrong such as the intertextuality and the 'high angle' shot He then uses a Prezi to pick out bits of his own video that follow these conventions but again, not always convincingly. Lewis has talked about his digipak in evaluation 2 but not his website. He appears to ha...

Production Work- marking

Video Level 4  The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills: • shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene • editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects • recording and editing sound with images appropriately. Where a candidate has worked in a group, an excellent contribution to construction is evident. I'm actually blown away but what I've just seen! There are some issues- the guitar solo with the acoustic guitar in your lounge was a strange choice but there are actually some really lovely bits in that video especially some of the sections in Southend with the silhouettes etc. There is good timing with the edits and the video has dynamism throughout. 35/40 Digipak Digipak photogra...

Research and Planning- marking

Level 1 0–7 marks • Planning and research evidence will be incomplete. • There is minimal research into similar products and a potential target audience. • There is minimal work on shotlists, layouts, drafting, scripting or storyboarding. • There is minimal organisation of actors, locations, costumes or props. • Time management may be very poor. • There is minimal skill in the use of digital technology or ICT in the presentation. • There are minimal communication skills. • There is minimal care in the presentation of the research and planning. I don't understand why Coldplay's video is a viral video. I really liked the point about the credibility of an 'indie' band using product placement but I don't think you explained it very clearly. There's a lot of more adult themes in Alice in Wonderland! Why the post on semiology? Digipak post is fairly basic. I think the risk assessment post sums this blog up! Ok on record company. Lyric analysis is fine. If B...

evaluation two

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I wanted my digipak to portray positive emotions towards me as an artist. The bright and colourful images reflect this. This is shown in the picture of me playing on the swing, with a carefree attitude that the indie genre, and the Arctic Moneys in general, possess. There is direct address of me in this show, as I want my target audience to have fun with me, and enjoy the captivating music. The image in the top center of the digipak, shows how committed I am, as an artiste, to creating music, as the first thing people do when they get home is take their shoes off, but as I am so obsessed with the acoustic guitar, it it in the place of the shoes. I had a serious moment in my digipak, with the black and white shot of me holding the guitar. There is is a hart felt message from Alex Turner, showing his gratitude to the fans that support them by buying their music and going to their gigs. ive used font which stands out from the background, and is also fairly amatuer looking, to ...

music video final.

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evaluation four

Please play the video which is embedded into the Prezi, by clicking on the black square.

evaluation three

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I also got some feedback on my digipak. As mentioned earlier, the use of Blogger.com to get feedback was very helpful. Due to an error with saving my digipak on Microsoft publisher, the digipak I put on my blog lacked a “song list” at the end. This may have lost me marks on my digipak overall. If I could do this task again, I would allow time to get some more feedback on my digipak, as this could have allowed me to get even more creative with it’s design, and gain extra marks.