intertextuality
intertextuality- intertextuality refers to references to other media within a product. This can be simply different forms of media text featuring in a music video. In a way it provides something that the audience can relate to in the film, otherwise adding to the audience engagement. It's almost strange for the audience to experience different forms of media in a music video setting. Intertextuality may reference to literature, eras, celebrities, other music videos and films. Intertextual references in music videos can make the artist look cool by association of that reference, and the listeners of the song will get a little buzz when understanding that reference.
An example of intertextuality in Teddy Picker is in the line "I don't want you're prayer, save it for the morning after." This is a reference to the popular band Duran Duran, and their song "Save a prayer" with the chorus "don't save a prayer for me now, save it till the morning after". This could be because Duran Duran would have been an inspiration for the band, they likely grew up listening to their music. This was almost a theme in the "Favourite worst nightmare" album, as in the song "I Bet That You Look Good On The Dancefloor" there's another link to a Duran Duran Song- "Her name isn't Rio but I don't care for sand" refers to the chorus of another popular Duran Duran song: Rio "her name is Rio and she dances by the sand."
This isn't synergy, as it's not like Duran Duran would benefit from these little intertextual links, as these songs are from 1982, still well known by most people today, if you weren't particularly paying attention to the lyrics, you'd never notice this intertextuality, adding to the good feeling listeners get by identifying an intertextual link However, in an interview with XFM, he said he actually had "little knowledge of Duran Duran music apart from a concert DVD he'd seen" and "the references must have come from his subconscious" which shows the influence Duran Duran had on the music industry as a whole.
In terms of intertextual links of film, the music video "you know me" by Robbie Williams, has Williams taken to an Alice in Wonderland setting, with the full rabbit suit. This would give the singer almost a more family friendly vibe, as Alice in Wonderland is definitely a kid's book/film. This could be Robbie showing he has a carefree attitude when it comes to producing music videos and just wants to have some fun, especially as he had just had a kid at the time. This portrayal of him in an Alice in Wonderland setting goes against the hegemony of the straight male stereotype, being dressed up in a bunny suit and dancing around is basically the opposite to the strong alpha male perspective that singers like
An example of intertextuality in Teddy Picker is in the line "I don't want you're prayer, save it for the morning after." This is a reference to the popular band Duran Duran, and their song "Save a prayer" with the chorus "don't save a prayer for me now, save it till the morning after". This could be because Duran Duran would have been an inspiration for the band, they likely grew up listening to their music. This was almost a theme in the "Favourite worst nightmare" album, as in the song "I Bet That You Look Good On The Dancefloor" there's another link to a Duran Duran Song- "Her name isn't Rio but I don't care for sand" refers to the chorus of another popular Duran Duran song: Rio "her name is Rio and she dances by the sand."
This isn't synergy, as it's not like Duran Duran would benefit from these little intertextual links, as these songs are from 1982, still well known by most people today, if you weren't particularly paying attention to the lyrics, you'd never notice this intertextuality, adding to the good feeling listeners get by identifying an intertextual link However, in an interview with XFM, he said he actually had "little knowledge of Duran Duran music apart from a concert DVD he'd seen" and "the references must have come from his subconscious" which shows the influence Duran Duran had on the music industry as a whole.
In terms of intertextual links of film, the music video "you know me" by Robbie Williams, has Williams taken to an Alice in Wonderland setting, with the full rabbit suit. This would give the singer almost a more family friendly vibe, as Alice in Wonderland is definitely a kid's book/film. This could be Robbie showing he has a carefree attitude when it comes to producing music videos and just wants to have some fun, especially as he had just had a kid at the time. This portrayal of him in an Alice in Wonderland setting goes against the hegemony of the straight male stereotype, being dressed up in a bunny suit and dancing around is basically the opposite to the strong alpha male perspective that singers like
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