musicvideos

intertextuality- intertextuality refers to references to other media within a product. This can be simply different forms of media text featuring in a music video. In a way it provides something that the audience can relate to in the film, otherwise adding to the audience engagement. It's almost strange for the audience to experience different forms of media in a music video setting.  Intertextuality may reference to literature, eras, celebrities, other music videos and films. Intertextual references in music videos can make the artist look cool by association of that reference, and the listeners of the song will get a little buzz when understanding that reference. An example of intertextuality in Teddy Picker is in the line "I don't want you're prayer, save it for the morning after." This is a reference to the popular band Duran Duran, and their song "Save a prayer" with the chorus "don't save a prayer for me now, save it till the morning aft...

product placement. A common convention of music videos is product placement, this can get the producers of the music video a lot of money from featuring that product in their music video, especially since the most viewed music video, "Despacito" by Luis Fonsi, has almost 3.8 billion views, half the population of the earth, thus the global reach that these music videos have has huge potential, compared to traditional television adverts, and advertisers have realized that. A successful example of product placement in a music video was shown in Coldplay's "adventure of a lifetime", where the latest "Beats By Dre" Bluetooth speaker, Pills, was shown in the introduction of the song, clearly displaying the iconic "b" logo in a close up shot. The gorillas find this speaker in the jungle, and it starts playing Adventure Of A Lifetime, showing off its sound quality as even when under a pile of leaves the music is very clear. This is...